A New Chapter: Boutique Opening in St. Moritz

Marina Anouilh’s collection of clothing and accessories is more than a series of seasonal drops—it is a living manifesto of individual expression, sustainable craftsmanship, and timeless elegance. Drawing on her deep-rooted belief that every person carries a unique narrative, Marina conceived her signature line to empower people to curate their own sartorial identities. Across ready-to-wear garments and hand-finished accessories, the collection marries rigorous attention to detail with an open invitation to self-discovery.

At its core, Marina Anouilh’s philosophy masters the idea that style is not dictated by trends, but by the individual’s personal history, aspirations, and emotions. This ethos is articulated in her “Manifesto,” a guiding document that outlines three fundamental tenets: authenticity, artistry, and connection. Authenticity insists that clothing should resonate with the wearer’s inner truth; artistry demands that every stitch, texture, and silhouette reflect an intentional design vision. This manifesto underpins every facet of the global collection, ensuring that each piece, whether a tailored dress or a reversible silk jacket, carries within it a clear narrative of purpose and possibility. In short: connection.

The visual signature of Marina Anouilh has matured over time, evolving from a penchant for bold, directional shapes to a more nuanced language of understated sophistication. As the designer’s style vocabulary refined, subtle plays on proportion—such as elongated waists, oversized cuts and textile plays like embroideries—began to take center stage. Today, Marina Anouilh is recognized for her mastery of detail: the way a perfectly placed seam can transform silhouettes, or how a delicate applique can lend depth to an otherwise minimalist look.

Color remains an essential pillar of her collections. From the stark elegance of monochrome shirt to the unexpected warmth of a radiant colored skirt, Marina curates palettes that speak to the wearer’s mood as much as to seasonal rhythms. Neutrals—ivory, charcoal, deep navy—form the backbone of the range, allowing accessories or accent pieces to become focal points. Yet the occasional burst of tangerine orange, emerald green, or vivid pink reminds us that playfulness and surprise have their place, even within a wardrobe built for longevity.

Materiality, for Marina, is never an afterthought. Organic cottons, certified and conscious silk are juxtaposed with luxurious French linens and Italian wools, forming a tactile dialogue between structure and fluidity. Leather goods are produced in small ateliers where time-honored techniques ensure durability while minimizing waste.

Throughout her career, Marina Anouilh has collaborated closely with a network of artisans, pattern-makers, and textile innovators. By fostering these partnerships, she has continuously sharpened her brand’s aesthetic identity. The signature seam finishes—visible topstitching, raw-edge detailing, or bespoke piping—are hallmarks of this collaborative spirit. Season after season, these subtle hallmarks have grown more refined: pleats lie flatter, fabrics drape more naturally, and hardware is repositioned for both comfort and visual harmony. You may enjoy seeing her last collaboration with the French designer Eric Bergère.

Yet perhaps the most compelling element of the Marina Anouilh collection is its invitation to co-creation. Consumers are not passive recipients of fashion directives; they are active participants in defining what the brand means for them. This is why the brand’s welcome bespoke orders, for a truly personal touch. Style, she believes, is most powerful when it emerges from a shared act of imagination.

Intimate in execution, the Marina Anouilh collection balances the allure of luxury with the ethics of responsible production. It speaks to a generation that prizes both self-expression and sustainability, offering wardrobes that can be passed down, reimagined, or recycled without losing their essential identity. From the first sketch of a coat to the final hand-stitched seam of a handbag, each element is calibrated to ensure longevity—in both the physical and emotional sense.

In summation, Marina Anouilh’s collection is less a fixed catalogue and more a dynamic ecosystem of ideas, materials, and collaborators. Anchored by a clear philosophy and a robust manifesto, it celebrates the individual’s right to define—and continually redefine—their personal style. Through a refined visual signature, and rigorous craftsmanship, the brand offers not just pieces of clothing or accessories, but enduring companions for life’s many moments. As the world of fashion evolves, Marina Anouilh remains steadfast in her belief that true style is born from the intersection of authenticity, artistry and connection—a belief that, at this point in her journey, has become a universal language spoken in many tongues, yet understood in the beating heart of every individual.