How Marina Anouilh Wears Bohemian Chic — A Curator's Edit
When clients ask us what bohemian chic looks like in practice, the most honest answer is: it looks like what Marina herself wears every day. The boutique is a curated version of her own wardrobe. The pieces have been chosen, worn, and tested before they ever reach a shelf. This article is the closest we can come to walking through Marina's actual closet — the rules she dresses by, the pieces she returns to season after season, and the way she layers, accessorises and pares back to keep the look intentional rather than costume.
A wardrobe built on three constants
Three constants run through every Marina Anouilh outfit, regardless of season or occasion. First, natural materials only: silk, linen, cotton, wool, raffia, leather. No synthetics, no blends that feel cheap to the touch. Second, one craft piece per look: an embroidered Marrakesh jacket, a Suzani panel, a tiedye silk, a hand-woven bag — but never two of them at once. Third, the silhouette is fluid: clothes that move with the body rather than constrain it. Fitted shapes appear in small doses (a belt, a knit top, the structure of a yak coat) to anchor the looseness.
These three constants are why a Marina Anouilh wardrobe survives both a chalet weekend in Gstaad and a long lunch on the Riviera. They are also why the same pieces still work a decade after purchase. The wardrobe is built for life, not for a season.
Marina's morning routine — the boutique uniform
From Tuesday to Saturday in Gstaad, Marina dresses for the boutique floor. She greets clients, styles fittings, sometimes pulls together a made-to-measure brief. The look has to read as elegant but unstudied — the wardrobe of the woman who runs the shop, not the wardrobe of the shop window.
Her go-to combinations:
- A Holly habotai silk shirt in cherry or olive, knotted loosely at the waist over linen culottes in cream.
- An Olympia Fuji Kaftan belted with a wide Moroccan leather belt for structure.
- In cooler months, a Marrakesh corduroy jacket in bordeaux over a Sophie Digard crochet scarf and dark wool trousers.
The accessories are deliberately quiet: a single ring stack on the right hand, small architectural earrings, a Tiana raffia bag in almond for summer or a structured leather tote in winter. Hair is loose or low — the kind of ease that makes the clothes do the talking.
The seasonal rotation
Marina's wardrobe changes less than most people imagine. The same core pieces — silk shirts, kaftans, structured outer layers, raffia and leather accessories — cycle through twelve months with small adjustments rather than full rotations. Here is how she shifts season to season without losing the throughline.
Spring (March–May, Geneva and the lake)
Lighter silks, the first kaftans of the year, linen jackets layered over silk shirts. A scarf in transitional months — cashmere or hand-printed cotton. The colour palette warms slowly: cream, oat, soft olive, a single bright silk to mark the change of season. The Gaia linen coral embroidered jacket is Marina's most-photographed spring piece — the embroidery is enough decoration for an entire outfit.
Summer (June–August, the Mediterranean and Provence)
The Olympia kaftan worn alone over a swimsuit, a Britania silk tiedye for evenings, raffia bags by day, an Olivia Dar sequin pouch for dinner. The hat changes — a wide-brim raffia or a structured natural straw — but the silhouette stays loose. Marina rarely wears anything tight in summer; the heat asks for ease and the materials provide it.
Autumn (September–November, transitional Gstaad)
The hardest season to dress, and the one where Marina's edit shows its discipline. Velvet jackets reappear (Gaby in moss or bright orange), wool culottes take over from linen, the silk shirts move from blouse to base layer. A Marrakesh corduroy jacket replaces the linen Gaia. Colours deepen toward bordeaux, rust, plum, terracotta. The raffia bag retires until May.
Winter (December–February, alpine Gstaad and St Moritz)
The yak coat anchors everything. The Stephanie Yak Long Coat in taupe goes over silk shirts, knits, even kaftans — belted for structure or open for ease. A Madagascar leather hat. Wool tartans for layered vests. Boots that walk on snow but read indoor at lunch. This is where Marina Anouilh's alpine bohemian register becomes the most distinctive.
The rules she dresses by
Marina has never written these down formally, but if you spend a day in the boutique with her, the rules become visible.
1. Never more than three textures at once
Silk, wool, and raffia is a complete vocabulary. Silk, wool, raffia, and embroidery starts to feel busy. Silk and linen with a leather belt and a knit top is fine because the textures are quiet. The eye should be able to rest on one material at a time.
2. One craft piece, full stop
If you wear an embroidered jacket, the rest of the outfit must be plain. If you carry an Olivia Dar sequin pouch, the dress is solid. If the dress is a tiedye, the bag is a single neutral. This is the rule that most distinguishes bohemian chic from boho.
3. The accessories are tools, not statements
A bag that opens and closes properly. A belt that holds a kaftan in place. Shoes that walk across cobblestones and parquet equally. The accessories should serve the day, not announce themselves.
4. Make-up is restrained
One bright element — a lipstick, or a defined eye, never both. Hair loose, often slightly undone. The face matches the wardrobe in volume.
5. The outfit should look found, not styled
This is the hardest rule and the most important. A bohemian chic outfit is finished when nothing about it reads as effort. If a friend looking at you can name the brand of three items, you are wearing too much. The wardrobe should look like it accumulated naturally over a decade — because it did.
The pieces Marina returns to most
Asked to name her three most-worn pieces of the past five years, Marina lists them without hesitation:
- The Stephanie Yak Coat in taupe. Five winters, hundreds of wearings. Still looks new. Pairs with everything.
- The Holly Habotai Silk Shirt in cherry. A summer staple, knotted at the waist for day, tucked into a silk skirt for evening. Travels in a packing cube to the south.
- The Tiana Almond Raffia Bag. Eight months of the year, from May to October. Hand-woven, still holding shape after years of beach, market, and lunch.
These three pieces between them illustrate the entire register. Material craft, climate range, longevity — the bohemian chic wardrobe in microcosm.
How to dress like Marina if you are building from zero
The question we get most often from new clients: where do I start?
Three pieces are enough to begin. A habotai silk shirt (Holly in any colour). A structured outer layer (Stephanie yak coat for cold climates, Marrakesh corduroy or herringbone for milder ones). A handmade bag (Tiana raffia for summer, a leather satchel for winter).
From these three, the wardrobe builds itself — a kaftan added the following season, a silk dress for the first wedding, a Suzani piece for autumn, a velvet shirt for winter dinners. The mistake we see most often is buying ten pieces in the same week. Bohemian chic rewards slow accumulation. The wardrobe is a record of choices made over years.
One last piece of advice from Marina
"The clothes should look like they belong to you, not the other way around. If you put something on and the outfit is wearing you, take something off. The bohemian chic register only works when the woman wearing it is the most interesting thing in the room."
That is bohemian chic, in her words. Built for life. Built to last. Built to look like yours.
Browse the full Bohemian Chic collection, read our complete bohemian chic style guide, or book a personal appointment to be styled by Marina herself.
Continue reading — the bohemian chic edit
If this guide is useful, the rest of the cluster goes deeper on related questions: how Marina wears the style, the craft behind it, the fabric glossary, and the seasonal edits.
- bohemian chic in summer
- bohemian chic for winter
- the Marrakesh jacket story
- 5 outfits from the boutique
- layering guide
You can also browse the full bohemian chic collection, or book an in-store appointment at our Gstaad or St Moritz boutiques to be styled in person.
